About Swifter

Our Story

For Athletes, By Athletes

Swifter is an independant fitness brand founded in Dublin, Ireland, by athletes James Madden and Nadia Power. We use our sports experience to create practical and stylish fitness essentials for your training and racing routines.

Inspired by Active Lifestyles

Inspired by noticing a surge in interest in fitness, James used his background in product development and sporting experience with the Dublin Hurling Team to create our first product, The SwiftVest in 2023.

Nadia, an Irish 800m Olympian, uses her 20 years of running experience to lead our design and content, ensuring every product meets the highest standards in functionality and reliability.

Our Mission

Always In Pursuit

As athletes, we’ve lived in constant pursuit of our next big goal, stacking miles on the track and reps in the gym, always chasing self-improvement. Through sports, we’ve experienced the thrill of victory and the heartbreak of defeat. Yet, through it all, we've learned that the true reward is that this lifestyle enables us to wake up with purpose each day.

Our hope is that Swifter’s products and community empowers you on your journey to reach your fitness goals, because no matter your level or achievements, the magic is in the pursuit.

Our Community

More Than Just Customers

We host regular run clubs and events in Dublin, encouraging people to run and connect over coffee. However, our community means so much more to us than a local run club. It consists of anyone around the world willing to join us in the pursuit of self improvement through exercise.