About Us
Our mission is to support anyone always in pursuit — celebrating the daily progress and the small wins that add up to big moments.
Olympian Founded, Designed in Ireland
Swifter is built on years of elite experience sporting by founders James Madden and Nadia Power.
Combining James’s background in product development and Inter-county Hurling with Nadia’s standards as an Irish track Olympian, we design gear differently. Nadia personally uses 20 years of running experience to stress-test every item to ensure it meets the demands of high performance.
We have trained through the challenges you face, and we design our products to solve them - delivering problem solving, reliable gear that looks good too.
Every Detail Matters
We design and test performance gear for those who show up and put in the work.
Engineered with problem-solving features, every Swifter product is developed and sampled by athletes to ensure it supports your daily progress
Community at our Core
We host regular run clubs and events in Dublin, encouraging people to run and connect. However, our community means so much more to us than a local run club. It consists of anyone around the world willing to join us in the pursuit of self improvement through exercise.
