Creative Lead: Brand & Content (Video + Strategy)

Location: Remote (Ireland-Based) – Must be available for monthly team meet ups In Dublin/ Swifter Events 

Role Type: Full-Time (Open to part-time for the perfect senior candidate)

The Opportunity

We are Swifter. We design essential, problem-solving gear for runners that actually works. We are a fast-moving Dublin startup with global ambition.

We are looking for our third key hire. This isn't just a job; it’s an opportunity to get in on the ground floor and shape the visual identity of a scaling brand.

We aren't looking for a "corporate marketing manager" or to hire an agency. We are looking for a Creative Hybrid: someone who possesses the strategic mind of a Brand Director and the technical speed of a Content Creator. You have taste, you understand typography, aesthetics, and brand storytelling - but you also love the data and the thrill of a winning ad or piece of content. 

The Mission

Your goal is to make Swifter the most visually compelling running brand. You will work directly alongside the co-founder and head of Marketing (Nadia) to build an in-house content engine that feels premium yet moves at a speed fast enough to build performance marketing. 

What You’ll Be Leading

1. Brand Guardianship & Visual Strategy: You aren't just editing video; you are elevating the brand. You will be responsible for conceptualising content that looks and feels high-end but is designed to convert. You will help define Swifter’s visual evolution - ensuring every font, edit, and colour grade feels undeniably us.

2. The "Idea to Post" Pipeline: You are the strategist. You’ll be scrolling, spotting trends in fashion and fitness, and translating them into Swifter concepts. You’ll take raw iPhone footage, pre-shot founder content, or use high-end production shots, and UGC, and turn them into assets that stop the scroll. You know how to make a piece of content feel native to TikTok/Reels while maintaining brand integrity.

3. Performance Creative (The Organic → Paid Loop): You understand the modern marketing funnel. You will create high-engagement organic content to build our community. You will then have the skills to remix that creative for paid media.

4. Storytelling for Runners: You understand the customer’s emotions and mindset and can create content that resonates. Whether it’s the frustration of a bad running socks or the joy of a PB, you need to translate those feelings into visual hooks that the customer relates to immediately. You also understand the runners aesthetic and the brand feel of Swifter, and have a strong interest in what’s trending in the fitness and lifestyle world.

Who You Are

• You Have "The Eye": You care about branding and understand that a brand is built in the details.

• Social First: You have a deep knowledge of social. You understand pacing, trending sounds, and the psychology of what makes good content.

• You Are a Multi-Hyphenate Editor: You don't just splice clips; you build narratives. You are highly proficient in Premiere Pro, After Effects or CapCut.

• You Prioritise Output: You know that perfectionism is the enemy of growth. You can balance high quality with high volume.

• You Are Data-Led: You post and iterate. You look at the retention charts. If the drop-off is at 3 seconds, you know exactly how to re-edit the hook to fix it.

The "Nice to Haves"

• You are a runner or active in the fitness/wellness space (helpful for understanding the product nuances).

• Experience in high-growth DTC (Direct-to-Consumer) e-commerce.

• Strong graphic design or videography portfolio

• You are comfortable jumping into Adobe Illustrator/ Canva to tweak assets, create overlays, or design static ads when needed.

• You are interested in product and apparel design 

Why Join Swifter?

• Career Defining Growth: You are joining at the inflection point. If you crack the code here, you will likely build and lead the creative team under you as we scale.

• Creative Autonomy: No red tape. If you have a bold idea, we support you in creating it.

• Lifestyle Flexibility: We care about output, not hours logged. Want to do your long run in the morning and work late or work abroad for a few weeks? No problem. As long as we meet up in Dublin regularly to capture content and align, you own your schedule.

• Compensation: We offer a market-competitive salary based on experience, plus extensive career progression opportunities as we grow

How to Apply

Skip the cover letter. We want to see your eye and your execution. Please submit:

1. Your Portfolio (if available): A link to your best branding and video work.

2. The Proof: Link us to 1 piece of content you created that performed well online or had an impact. Tell us why it worked.

3. Inspiration: Link us to one brand (in any industry) that you think is currently winning on social media. Why do you love their strategy and how can we learn from them?

Optional but recommended: Record a 60-second video introducing yourself and telling us one thing Swifter could do better on our social channels right now.

Please send to info@swifterstore.com with the subject line "Creative Lead Application"